Yıl 2014, Cilt 5, Sayı 2, Sayfalar 141 - 159 2015-04-29

Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management

Mustafa Latif EMEK [1] , Burcu DOĞAN [2]

290 1109

Extant research has yielded conflicting results regarding the relationship between adoption of green supply chain management practices and competitive advantage. The purpose of this paper is to further investigate this relationship by examining the case of green reverse logistics. Through the lens of diffusion of innovation and resourceadvantage theory, the authors examine whether or not consumers perceive products made via GRL practices to be equivalent to brand-new products in terms of quality. Asurvey method is used to gather data from a diverse sample of 533 participants. Data are analyzed via ANOVA to test the hypotheses

Bu çalışmada Yeşil Tedarik Zinciri Yönetiminin benimsenmesi, uygulamaları ve rekabetçi üstünlük arasındaki ilişkilerin sonucunda ortaya çıkan bir takım uyuşmazlıklar ortaya konulmuştur. Çalışmada yeşil ters lojistik durumu çalışılarak yukarıdaki ilişkinin ileri düzeyde araştırılması amaçlanmıştır. Yazarlar, yenilikçilik ve kaynak üstünlüğü teorisine odaklanmak suretiyle tüketicilerin yeşil ters lojistik ürünlerinden algıladıkları kalite ile yeni ürünlerin kaliteleri hakkındaki algılarının eşit olup olmadığını incelemişlerdir. Anket yöntemiyle gerçekleştirilen çalışmada 553 katılımcıyla yapılan görüşmelerden elde edilen veriler kullanılmıştır. Hipotez testleri, verilerin ANOVA ile analiz edilmesi suretiyle gerçekleştirilmiştir.

Anahtar Kelimeler: Tedarik zinciri yönetimi, ters lojistik, yeşil lojistik, yenilik yayılımı.

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Birincil Dil tr
Konular
Dergi Bölümü Makaleler
Yazarlar

Yazar: Mustafa Latif EMEK

Yazar: Burcu DOĞAN

Bibtex @ { mukaddime210154, journal = {MUKADDİME}, issn = {1309-6087}, eissn = {2459-0711}, address = {Mardin Artuklu Üniversitesi}, year = {2015}, volume = {5}, pages = {141 - 159}, doi = {10.19059/mukaddime.36956}, title = {Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management}, key = {cite}, author = {EMEK, Mustafa Latif and DOĞAN, Burcu} }
APA EMEK, M , DOĞAN, B . (2015). Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management. MUKADDİME, 5 (2), 141-159. Retrieved from http://mukaddime.artuklu.edu.tr/issue/19678/210154
MLA EMEK, M , DOĞAN, B . "Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management". MUKADDİME 5 (2015): 141-159 <http://mukaddime.artuklu.edu.tr/issue/19678/210154>
Chicago EMEK, M , DOĞAN, B . "Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management". MUKADDİME 5 (2015): 141-159
RIS TY - JOUR T1 - Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management AU - Mustafa Latif EMEK , Burcu DOĞAN Y1 - 2015 PY - 2015 N1 - DO - T2 - MUKADDİME JF - Journal JO - JOR SP - 141 EP - 159 VL - 5 IS - 2 SN - 1309-6087-2459-0711 M3 - UR - Y2 - 2018 ER -
EndNote %0 MUKADDİME Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management %A Mustafa Latif EMEK , Burcu DOĞAN %T Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management %D 2015 %J MUKADDİME %P 1309-6087-2459-0711 %V 5 %N 2 %R %U
ISNAD EMEK, Mustafa Latif , DOĞAN, Burcu . "Yeşil Yayılım Tedarik Zinciri Yönetimi / Diffusion of Green Supply Chain Management". MUKADDİME 5 / 2 (Nisan 2015): 141-159.